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This web page states the following, "It all began, back in 1991, when the founder of ABL decided to move , from being creative in one of the largest Advertising Agency in the Middle East, into a small Production office down the road." We saw that the web site stated " The original plan was to keep it small, simple and creative." It also said " One Director, One Producer, One Secretary. It stayed that way for couple of years. We strive to create films that are both artistic and effective. Our belief is that you dont have to cross the line between art and commerce; you just need to move it." The header had Production as the highest ranking optimized keyword. It is followed by post production, feature films, and tv series which isn't as ranked as highly as Production. The next words abl.gr uses is music videos. directors was included and could not be understood by search engines.